Gospel Outreach with Media
How Much Digital Postage Do You Pay?
(Bethany Lutheran and MLC)
Great question regarding the use of Google ads.
Staying true to your message is a good way to keep ads credible. For example, I now see churches sharing publicly that worship will be either a contemporary style or traditional style. Some churches formerly took the stance that it should not matter if church is traditional or contemporary and would not communicate in advance about the style. Whether with Google Ads or the style of worship to expect, be upfront with who you are (who your church is) and people will click if interested.
More often, people will not click on the ads but the advertisement will still have some branding affect for the future and hopefully a visit to church.